We thought this was an early April Fools joke, but several news sources have confirmed that IKEA is in fact planning to start delivering food of all things.
And to answer your first question, sadly, no, they will not be delivering Swedish meatballs.
Now as to why IKEA is testing food delivery is a question probably best asked of the executive team. If you had asked us to guess the next big consumer brand to jump into the food delivery game, IKEA would have been fairly far down the list.
Of course we’d be far more interested if we could get the meatballs delivered, which as far as we can tell isn’t in the current road map. The program is set to launch in Paris, with likely European expansion to follow.